Monday, April 6, 2015
Monday, January 26, 2015
Tuesday, January 20, 2015
link to shop
Tuesday, October 28, 2014
Wednesday, October 22, 2014
Shape your time
Cartier's Shape Your Time campaign—mesmerising watches, a very exclusive private and posh gallery in a posh part of Tokyo.
The Cartier "Shape Your Time" project brought together some brainy creators in an amazingly decorated space filled with amazing art with a showcase of rare pieces from the Cartier archives in Geneva.
Some readers might not be aware of that even though Cartier is a brand that is often considered more of a jewelry brand than a watch brand, this statement has been reversed within the last 10 years or so. Today, every watch show has at least one complicated piece from Cartier on exhibition, something that was a rarity up until a few years ago, some fine, super-complicated models included, with my favorite the perpetual and annual calendars. I always like watches with complications, yet the very simple vintage pieces that I saw at the exhibition had a very distinctive Jules Vernesque kind of vintage charm that completely grasped my attention. I never saw anything quite like this.
I were in the market to buy a Cartier, something I would have not considered a year ago, I would purchase either the Tank or the Tortue from Cartier’s “Collection Privee.” The “Collection Privee” is Cartier’s batch of numbered, handmade wristwatches that are cased in precious metals and are most like the original 1930’s and 1940’s watches.
At the exhibtion, the signature roman numerals of the maison were rendered in three dimensions by renowned space producer Rafael De Cardenas. The New York-based rising star of "Architecture at Large" created plinths in the shape of each of the twelve numbers on the face of the clock, including Cartier's signature 4 written as IIII, instead of the usual IV.
A lounge space, inspired by the living room of an aristocratic bachelor, featured a twelve-seater table, also into which were elegantly carved roman numerals. It was around this table that for eight consecutive days, numerous tastemakers and watch experts were gathered to engage in discussions about the masculine side of the maison Cartier - how 2014 represents the 110th anniversary of the invention of the wristwatch, when Louis Cartier created one for pioneering aviator Alberto Santos in 1904. Santos wanted to be able to see the time without taking his hands off the controls of his biplane, as pocket watches forced him to do. The solution was the square-faced "Santos", which remains one of the most highly valued men's watches today. Two models from the 1930s were on display in the venue, along with other rare custom-made treasures for men, such as a cigarette case, a light with in-built clock and a portable razor.
The future portion of the exhibition, which is also reflected in the campaign video, is the Astrotourbillon, which is a watch made from Carbon Crystal, which eliminates the need for oil and makes it almost entirely does not require maintenance.
The idea of the event was to bring together leading figures from different creative fields - entertainment, fashion, design, the media - to invite them to join together in sharing the stories behind the pioneering spirit of the brand, told by people from the brand in a relaxed, exclusive, non-commercial environment, where they can be charmed by the maison's good taste and the subtle genius of its designs.
The Cartier "Shape Your Time" project brought together some brainy creators in an amazingly decorated space filled with amazing art with a showcase of rare pieces from the Cartier archives in Geneva.
Some readers might not be aware of that even though Cartier is a brand that is often considered more of a jewelry brand than a watch brand, this statement has been reversed within the last 10 years or so. Today, every watch show has at least one complicated piece from Cartier on exhibition, something that was a rarity up until a few years ago, some fine, super-complicated models included, with my favorite the perpetual and annual calendars. I always like watches with complications, yet the very simple vintage pieces that I saw at the exhibition had a very distinctive Jules Vernesque kind of vintage charm that completely grasped my attention. I never saw anything quite like this.
I were in the market to buy a Cartier, something I would have not considered a year ago, I would purchase either the Tank or the Tortue from Cartier’s “Collection Privee.” The “Collection Privee” is Cartier’s batch of numbered, handmade wristwatches that are cased in precious metals and are most like the original 1930’s and 1940’s watches.
At the exhibtion, the signature roman numerals of the maison were rendered in three dimensions by renowned space producer Rafael De Cardenas. The New York-based rising star of "Architecture at Large" created plinths in the shape of each of the twelve numbers on the face of the clock, including Cartier's signature 4 written as IIII, instead of the usual IV.
A lounge space, inspired by the living room of an aristocratic bachelor, featured a twelve-seater table, also into which were elegantly carved roman numerals. It was around this table that for eight consecutive days, numerous tastemakers and watch experts were gathered to engage in discussions about the masculine side of the maison Cartier - how 2014 represents the 110th anniversary of the invention of the wristwatch, when Louis Cartier created one for pioneering aviator Alberto Santos in 1904. Santos wanted to be able to see the time without taking his hands off the controls of his biplane, as pocket watches forced him to do. The solution was the square-faced "Santos", which remains one of the most highly valued men's watches today. Two models from the 1930s were on display in the venue, along with other rare custom-made treasures for men, such as a cigarette case, a light with in-built clock and a portable razor.
The future portion of the exhibition, which is also reflected in the campaign video, is the Astrotourbillon, which is a watch made from Carbon Crystal, which eliminates the need for oil and makes it almost entirely does not require maintenance.
Saturday, January 14, 2012
Sunday, November 7, 2010
Ride life straight to perfect laughter
You can be. Just dont even start if you are not willing to take it. You will be alone with the gods, and the nights will flame with fire. Its the only good fight there is.
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